Kurum Kimliği ve Kurumsal Tasarım

Abstract

Corporate identity is planning and reflecting memorable, personal, characteristic pecularities of an institution and the ability that separates it from others. Corporate identity is in interaction with the corporate culture and corporate image. It is an entity formed by the philosophy of the institution, institutional communication, behavior and planning. Institutional planning formed by the planning of production and communication and architectural/ interior architectural planning, is the most significant element that constitutes the visual identity of an institution. While forming architectural and interior architectural planning of institutions, establishing places that will clearly reflect the corporate identity is gaining importance. In the perception of visual identity of institutions, planning elements such as; colour, texture, material and form are more significant than others.