Body is the first space that human beings exist in, and home is the second that they are able to represent their own essence through the focuses they created. Subsequent to the body, home is the special shelter of the inner world and every individual needs a shelter to secure their physical existence. Although this shelter contains different physical characteristics and personal meanings according to the living conditions of each person and the connection they establish with it, home is defined as the first place in which people feel comfortable. While this connection between the home space and the homeowner gets closer and develops, home starts to separate from the common image in many peoples minds and gains its own subjective meaning. A house can only be ones home with his fears, past, dreams, childhood, lonely sides, and other different meanings. Home and person assign various meanings to each other by ruling over one another alternately. Visual media is one of the representations that make up the meaning attributed to home. Small children experience the visual and written narrative first of all in the house that they live in, then through the visual media, especially through the childrens literature which provides children a platform to think about the notions they have never thought about before. The visual media created for children is of great importance because of containing implicit meanings and forming the first representations of the notions in childrens minds. When a child reencounters any recorder notion, the mind evokes the first representation of that notion and begins to create meaning with reference to that prototype representation. In other words, through the childrens media, the child starts to establish various relationships and produce meanings. Media is of great importance in having the potential to create and transform a certain ideology by influencing the beliefs and values of people. Popular culture, which affects peoples thinking styles to a great extent, is also transmitted mostly through the media and plays a major role in daily life. In this context, one of the popular culture products, childrens magazines, have been found valuable in terms of representing the everyday life routines, outside world and home space with the social, political, and spatial characteristics of the period of publication in a certain continuity. Even though many studies in different disciplines have been conducted on home to investigate its meaning, there are no studies on how the meaning of home is created in the childrens media. This article aims to understand the power of visuals in childrens magazines to produce, represent and transform the meaning of home. First of all, the covers of the Çocuk Haftası magazine were analyzed according to whether they contained the image of the house or not. Then covers containing the image of home were classified according to Sixsmiths Homes Meaning Categories. It was aimed to make a systematic reading by creating a visual analysis of those covers. Schroeders Critical Visual Analysis Variables were used as a reference in the visual analysis of the covers categorized. As a result of this study, it was seen that in Çocuk Haftası Magazine, the house was represented as introverted; gender roles, family structure, spatial construction of the house, social life inside and outside the home were very defined. There were many subjects represented in the covers of the magazine, such as; the family structure, perception of child and childhood, educational understanding of the period, domestic objects, parent figures, apartments, village houses, city drawings, spatial organization, popular colors, home arrangements of the period, etc. Social and spatial drawings with men, women, and modern objects which reflect the idea of Western life have been found in the covers. While the spaces, people, objects, and events representing a modern way of life are drawn in more detail, the drawings including the Anatolian lifestyle were drawn in less detail. On the one hand, the artist glorifies the western idea of life; on the other hand, he tries to throw the idea of eastern life into the background. It obviously reveals that the artist has the power to convey the message he wants to give to the reader through drawings. A child who follows this magazine thinks about what is home, what does it consist of, how is the physical structure of it, who enters and leaves the house, what programs does the house consist of; namely, he thinks about the meaning of home with its personal, social and physical dimensions. It has been determined that the visual messages in childrens magazines constitute many representations about the meaning of home, even if they are not apparently spatial.Keywords: Meaning of home, architectural representation, media, childrens magazines, visual analysis, Çocuk Haftası Magazine.
Evin anlamı, bireylerin çocukluk döneminde temellenmeye başlar. Bir çocuk eve dair ilk imgelerini içinde bulunduğu fiziksel çevrenin dışında en çok, kendi yaş dönemine göre hazırlanmış resimli çocuk neşriyatı üzerinden edinir. Bu bağlamda, görsel iletişim dilinin ev imgesini temsil etme ve eve dair yeni anlamlar üretme potansiyeli olduğu düşünülmektedir. Çalışmanın amacı, çocuk dergilerindeki görsel verilerin, yayınlandıkları dönemin ev imgesini temsil etme, dönüştürme ve üretme potansiyelini anlamak ve sorgulamaktır. Bu amacın en iyi tartışılabileceği örnek, Türkiyede çocuk dergiciliğinin yeni oluşmaya başladığı 1940lı dönemde yayınlanmaya başlaması ve yayın akışının uzun soluklu bir şekilde devam etmesi sebebiyle 1943-1964 yılları arasında yayınlanan Çocuk Haftası dergisi olarak belirlenmiştir. Çocuk Haftası dergisinin kapak görsellerinin, Sixsmithin evin anlam kategorilerine göre içerik analizi yapılmış, belirlenen kapaklar Schroederin görsel analiz yöntemi ile incelenmiştir. Yapılan değerlendirmeler sonucunda; Çocuk Haftası dergi kapaklarında yer alan görsel mesajların; mekânlar, nesneler ve durumlar üzerinden dönemin aile ve eğitim yapısı, çocuk ve çocukluk algısı, anne baba figürleri, kent mimarisi, evin mekânsal organizasyonu gibi konulara dair pek çok temsil oluşturduğu; dergideki görseller üzerinden Batılı, modern ve idealize edilmiş bir ev imgesinin yansıtılmaya çalışıldığı tespit edilmiştir. Görsel medya ve çocuk neşriyatının, çocuk ve yapılı çevre arasında bir ara yüz oluşturduğu; çocuğun evin ne olduğu, nelerden ve kimlerden oluştuğu, fiziksel ve sosyal yapısının nasıl olduğu, ev içi mekânsal düzenin ve evin ihtiyaçlarının neler olduğu üzerine düşünmesini sağlayarak evin anlamını kurduğu temsili dünyalar üzerinden aktarma ve ev üzerine çeşitlenen anlamlar üretme gücüne sahip olduğu anlaşılmıştır.Anahtar Kelimeler: Evin anlamı, mimari tem-sil, medya, çocuk dergileri, görsel analiz, Çocuk Haftası Dergisi.